Now booking executive brand and web systems Tulsa studio - worldwide clients Strategy, design, launch, promo products, conversion Independent, direct, senior-level execution Now booking executive brand and web systems Tulsa studio - worldwide clients Strategy, design, launch, promo products, conversion Independent, direct, senior-level execution

Independent design and marketing studio - Tulsa / Worldwide

My Dark Lab

Executive-grade brand systems, websites, launch campaigns, video, promotional products, and physical goods for founders, athletes, creators, and operators ready to look inevitable.

Build the System Explore Services
Brand systems Conversion websites Launch campaigns Video and motion Promo products
01

Sharper positioning that makes the offer easier to believe, repeat, and buy.

02

Launch-ready web systems with the copy, visuals, and conversion paths built together.

03

Content and campaign assets that make the brand feel alive in every channel.

Core deliverables

Everything your brand needs to enter the room fully armed.

These are the practical, high-leverage assets My Dark Lab can build into one cohesive system: identity, web, print, paid creative, social, motion, custom promotional products, and athlete-specific brand power. Pick a service family, then choose the bundle path that best matches the move you are trying to make.

01Brand Identity 02Web Design & Development 03Print Design 04Digital Marketing 05Video & Motion 06Social Media 07Promo Products Soon 08Athlete Branding
Centered Service Focus

Expanded paths move into a readable position automatically, with active state feedback for quicker decisions.

Decision-Ready Intake

Project details, timing, company links, and service fit are captured up front so follow-up can be specific.

Accessible Interaction

Keyboard flow, visible focus, large targets, reduced motion support, and persistent labels stay baked into the system.

Privacy-First Routing

Lead capture stays private and explicit, so the experience builds trust without exposing the studio inbox.

01

Brand Identity

Premium identity systems that make the brand recognizable, usable, and ready for every surface.

  • Logo design (primary)
  • Logo variations (stacked, horizontal, icon-only, reversed)
  • Wordmark
  • Monogram / lettermark
  • Submark / secondary mark
  • Brand color palette
  • Typography system
  • Brand guidelines document
  • Brand style tiles / mood boards
  • Brand voice & messaging guide
  • Tagline / slogan development
  • Logo animation (motion mark)
  • Favicon & app icon set
  • Brand refresh / rebrand
  • Naming / business name development
Best first move

Identity Starter Kit

For a new brand that needs to look legitimate fast without overbuilding the system.

  • Primary logo, wordmark, and icon direction
  • Color palette, typography, favicon, and social avatar
  • One-page usage guide for clean day-one consistency
Highest conversion

Signature Brand System

For companies ready to turn scattered visuals into a recognizable premium identity.

  • Full logo suite with primary, stacked, horizontal, icon, and reversed marks
  • Voice, messaging, tagline, mood boards, and visual rules
  • Brand guidelines document built for vendors, teams, and launch partners
Premium reset

Rebrand Authority Build

For an existing business that has outgrown its current name, logo, story, or market position.

  • Brand audit, naming support, slogan development, and refreshed identity
  • Motion mark, launch visuals, and profile refresh assets
  • Before-and-after rollout plan for a clean public transition
02

Web Design & Development

Fast, polished web experiences built around trust, conversion, and mobile-first presentation.

  • One-page landing page
  • Multi-page marketing website
  • Portfolio website
  • E-commerce store (Shopify, Squarespace, etc.)
  • Booking / scheduling page
  • Coming-soon / pre-launch page
  • Website redesign
  • Website migration (platform to platform)
  • Custom web design (Figma to code)
  • Responsive mobile-first design
  • Landing page A/B variants
Fastest launch

Landing Page Sprint

For one offer, one audience, and one clear conversion goal.

  • One-page landing page with offer structure and conversion copy
  • Responsive design, lead capture path, and mobile-first build
  • Optional A/B hero or CTA variant for traffic testing
Most requested

Signature Website Build

For a serious brand that needs a full digital home, not just a pretty homepage.

  • Multi-page marketing site with homepage, services, proof, about, and contact
  • Custom visual direction from Figma to code or platform-ready design
  • SEO-friendly structure, responsive QA, and launch handoff
Revenue path

Commerce & Booking Launch

For brands selling products, appointments, services, drops, or scheduled experiences.

  • Shopify, Squarespace, booking, or scheduling page structure
  • Product, service, checkout, and confirmation flow design
  • Migration support, launch QA, and platform handoff notes
04

Digital Marketing

Conversion-focused campaign assets that connect audience attention to a clear next action.

  • Meta (Facebook/Instagram) ad creative
  • Google Ads creative
  • TikTok / YouTube ad creative
  • Email welcome sequences
  • Email newsletter templates
  • Email campaign design
  • Landing page copywriting
  • Ad copywriting
  • Sales funnel design
  • SEO-optimized content pages
  • Google Business Profile setup & optimization
Paid traffic

Ad Launch Kit

For brands that need stronger creative before spending money on attention.

  • Meta, Google, TikTok, or YouTube ad creative sets
  • Ad copy angles, offer hooks, and landing page CTA alignment
  • Creative variants built around audience pain, proof, and urgency
Lead nurture

Email Funnel Kit

For turning interest into trust with a sequence that sounds like the brand.

  • Welcome sequence, campaign emails, and newsletter template direction
  • Subject lines, preview text, design hierarchy, and CTA strategy
  • Reusable email structure for launches, promos, and follow-ups
Local growth

Search & Local Visibility Kit

For businesses that need to show up better where buyers are already looking.

  • SEO content page structure and landing page copywriting
  • Google Business Profile setup, optimization, and brand polish
  • Content topics mapped to high-intent services and locations
05

Video & Motion

Motion assets that make the brand feel alive across launches, content, events, and ads.

  • Promo / commercial videos (30s-2min)
  • Reels / Shorts / TikTok cuts
  • YouTube intro / outro stings
  • Product explainer videos
  • Event highlight reels
  • Testimonial video editing
  • Podcast audiogram / video clips
  • Livestream lower-thirds & graphics package
  • Motion logo / animated brand mark
  • Kinetic typography videos
  • Slideshow / photo-montage videos
Short-form engine

Reels & Shorts Pack

For creators, athletes, and brands that need repeatable short-form content from existing footage.

  • Reels, Shorts, and TikTok cuts with captions and pacing
  • Hook-first edit structure, cover frames, and export variants
  • Optional monthly batch workflow for recurring content
Hero asset

Promo Commercial Kit

For a campaign, offer, product, or service that needs a sharp 30-second to 2-minute flagship video.

  • Promo or commercial edit with brand pacing and CTA structure
  • Motion logo, kinetic typography, and platform-specific cuts
  • Thumbnail, title card, and ad-ready export package
Event proof

Event & Podcast Motion Kit

For turning long-form moments into proof, recap, and repeatable content assets.

  • Event highlight reels, testimonial edits, and podcast clips
  • Audiograms, lower-thirds, intro/outro stings, and graphic package
  • Social cutdowns and archive-ready export organization
06

Social Media

Reusable content systems that keep the brand sharp when the conversation moves fast.

  • Social launch kit (10-20 templated posts)
  • Monthly social content package
  • Instagram story templates
  • LinkedIn banner + profile refresh
  • YouTube channel art & thumbnails
  • Twitter/X headers
  • Pinterest pin templates
  • Social media audit
  • Content calendar
Launch visibility

Social Launch Kit

For a new brand, offer, event, or product drop that needs a coordinated first impression.

  • 10-20 templated posts with launch messaging and visual hierarchy
  • Instagram stories, feed graphics, and CTA sequencing
  • Content calendar for rollout rhythm and launch week posting
Consistency play

Monthly Content System

For active brands that need consistent visuals without reinventing every post.

  • Reusable templates for offers, proof, education, and announcements
  • Monthly content package with branded graphics and post structure
  • Audit-backed improvements to visual consistency and conversion flow
Channel polish

Profile Authority Refresh

For making every profile look like it belongs to the same serious brand.

  • LinkedIn banner, YouTube channel art, thumbnails, and X headers
  • Pinterest pin templates and profile visuals where relevant
  • Bio, link, and visual hierarchy recommendations for better trust
07 Coming Soon

Custom Promotional Products

Branded advertising products, end-buyer catalogs, product collections, and dropship options are being built into the studio offer. For early conversations, select this in the Project Desk and share the audience, quantity, and event window.

  • End-buyer catalog access
  • Product collections and campaign kits
  • Dropship fulfillment options
  • Corporate gifts, event goods, apparel, and useful branded objects
08

Athlete Branding

Fighter-ready identity, sponsor, walkout, merch, and content systems for athletes building a public brand.

  • Athlete logo / fighter mark
  • Walkout graphics package
  • Highlight reel edit
  • Walkout video / entrance hype
  • Fighter T-shirts & merch
  • Sponsor one-pagers / deck
  • Social media identity kit (athlete)
  • Ring banner / poster graphics
  • Press kit
  • Nickname treatment / signature lockup
  • Trading-card style graphics
  • Ranking / record infographics
Foundation

Fighter Identity Kit

For athletes who need a recognizable mark, nickname treatment, and visual presence.

  • Athlete logo, fighter mark, signature lockup, and profile graphics
  • Color, typography, and social identity kit tailored to the persona
  • Trading-card style graphics and record/ranking infographic direction
Fight week

Walkout Week System

For building hype around a bout, event, tournament, or major public appearance.

  • Walkout graphics package, entrance hype video, and poster graphics
  • Highlight reel edit, social countdown visuals, and story templates
  • Ring banner direction and merch graphics for event visibility
Sponsor ready

Sponsor & Press Kit

For athletes who need to look organized, marketable, and easy to invest in.

  • Sponsor one-pager, deck structure, press kit, and bio refresh
  • Social proof, highlight assets, record graphics, and partnership framing
  • Reusable outreach visuals for sponsors, media, promoters, and gyms

Selected systems

Designed to make serious brands feel undeniable.

The work is built as one connected operating system: strategy, identity, website, campaign assets, and the practical files needed to keep moving after launch.

Brand system board with logo, color, campaign, and merch concepts.

Identity system

The Headliner System

Positioning, art direction, typography, social templates, and physical touchpoints built as one premium brand language.

Website experience mockups across desktop and mobile screens.

Web experience

Conversion with taste.

Editorial pages, offer architecture, lead capture, proof sections, and motion details that support the sell without cheapening the brand.

Campaign launch assets including video cards, posters, and content tiles.

Launch engine

From reveal to revenue.

Campaign concepts, video direction, ad creative, email hooks, and print-ready goods for launches that need to travel.

How it stacks

Senior creative firepower without the agency maze.

My Dark Lab works best when the stakes are visible: a new offer, a public launch, a brand reset, or a growth push that needs better taste and tighter execution.

01

Brand Architecture

Positioning, naming, messaging, identity, typography, color, art direction, and a usable brand guide.

  • Executive narrative
  • Visual identity system
  • Social and merch direction
02

Conversion Websites

Landing pages, studio sites, service pages, launch pages, and editorial web systems built for trust and action.

  • Offer structure
  • UX and copy direction
  • Responsive build handoff
03

Campaign Engines

Launch strategies, creative concepts, paid and organic assets, email hooks, and conversion-oriented campaign kits.

  • Launch calendar
  • Ad creative concepts
  • Content packages
04

Video, Print, Promo

Motion direction, poster systems, apparel graphics, packaging, event assets, and custom promotional product sourcing.

  • Video title systems
  • Print-ready artwork
  • Dropship promo products

Operating standard

A creative room that speaks business.

The point is not to make a louder website. The point is to make the brand easier to understand, easier to trust, and harder to compare.

Signal Market position, audience tension, offer clarity
System Identity, web, content, launch assets, production files
Scale Reusable templates, campaign cadence, handoff discipline

Process

Built with pace, taste, and clean decisions.

Every engagement is structured so strategy gets converted into assets quickly, with fewer meetings and clearer approval points.

01

Diagnostic

We map the offer, audience, competitors, proof, and current friction before design begins.

02

Direction

We lock the story, visual world, content priorities, and launch path with decisive creative boards.

03

Build

Design, copy, website, campaign, video, and print assets move together so the system feels cohesive.

04

Launch

You leave with the live site, source files, social assets, production specs, and next-move guidance.

Proof

Clear thinking. Premium taste. Finished assets.

The standard is simple: make the brand look more expensive, make the offer easier to act on, and make the next team member able to use the system without guessing.

"The work immediately changed how people treated the brand. It finally looked like the company we were building."

Founder, service business

"We came in for a logo and left with the whole launch system. The difference was night and day."

Creator and event operator

"Better process than agencies we paid more for. Clear, direct, and the files were actually usable."

Marketing lead, product team
1:1 Direct senior collaboration
4 Connected systems: brand, web, campaign, product
0 Bloated agency layers

About

Built in Tulsa. Made for the main stage.

My Dark Lab is an independent studio for ambitious people who need their brand to carry more weight in the room. The approach blends founder-level strategy, editorial design, campaign thinking, and production discipline.

You get direct collaboration, clean decisions, and assets that can survive the real world: websites, decks, social content, video systems, merch, print, and launch materials that all feel like they came from the same place.

Questions

Before the build.

Founders, athletes, creators, operators, and teams with a real offer, a visible deadline, and the appetite to make decisive creative moves.

Yes, but the site is still treated as part of the larger brand system. Copy, proof, offer structure, and visual direction need to align.

Focused sprints can move in days. Full brand and web systems usually need several weeks depending on content, approvals, and production scope.

Yes. Final handoff includes the agreed live assets, production files, usage details, and clear notes for the next person who touches the brand.

Project desk

Request a project window.

Choose the service, preferred timing, and best response window. The request goes through a private server-side form, so your inbox stays off the public page.

Private intake Calendar-style request Structured lead routing

Secure private intake. Your request is routed through the project desk without exposing an inbox on the page.