Tulsa brand, web, and launch studio - worldwide clients

My Dark Lab

Brand systems, websites, campaigns, and production assets built to make serious businesses easier to trust, choose, and remember.

Start With My Dark Lab Shop Services

Launch desk Brand. Web. Campaign. Product.

Brand systems Conversion websites Launch campaigns Video and motion Promo products

Positioning sharp enough to make the business easier to trust, repeat, and buy.

Web, brand, and content built as one system instead of scattered vendor pieces.

Finished launch assets that make the brand feel like the obvious choice.

Brand Web Social Motion Print Promo Athlete Launch SEO Storefront Events Retainers

Core deliverables

Everything your brand needs to enter the room fully armed.

Strategy, identity, websites, launch assets, and content systems shaped for trust at first glance.

01Brand Identity 02Web Design & Development 03Print Design 04Digital Marketing 05Video & Motion 06Social Media 07Athlete Branding SoonCustom Promo Products

Centered Service Focus

Expanded paths move into a readable position automatically, with active state feedback for quicker decisions.

Decision-Ready Intake

Project details, timing, company links, and service fit are captured up front so follow-up can be specific.

Accessible Interaction

Keyboard flow, visible focus, large targets, reduced motion support, and persistent labels stay baked into the system.

Privacy-First Routing

Lead capture stays private and explicit, so the experience builds trust without exposing the studio inbox.

Brand Identity

Premium identity systems that make the brand recognizable, usable, and ready for every surface.

Bundle the top 8 items as a Full Brand Identity Package for $2,500–$4,500.

Logo design (primary) $500–$1,500
Logo variations (stacked, horizontal, icon-only, reversed) $200–$500
Wordmark $300–$800
Monogram / lettermark $300–$800
Submark / secondary mark $150–$400
Brand color palette $150–$300
Typography system $150–$300
Brand guidelines document $500–$1,500
Brand style tiles / mood boards $200–$500
Brand voice & messaging guide $500–$1,500
Tagline / slogan development $300–$800
Logo animation (motion mark) $250–$800
Favicon & app icon set $100–$250
Brand refresh / rebrand $1,500–$5,000+
Naming / business name development $500–$1,500

Best first move

Identity Starter Kit

Starts at $2,500

For a new brand that needs to look legitimate fast without overbuilding the system.

Primary logo, wordmark, and icon direction
Color palette, typography, favicon, and social avatar
One-page usage guide for clean day-one consistency

Highest conversion

Signature Brand System

Starts at $5,500

For companies ready to turn scattered visuals into a recognizable premium identity.

Full logo suite with primary, stacked, horizontal, icon, and reversed marks
Voice, messaging, tagline, mood boards, and visual rules
Brand guidelines document built for vendors, teams, and launch partners

Premium reset

Rebrand Authority Build

Starts at $8,500

For an existing business that has outgrown its current name, logo, story, or market position.

Brand audit, naming support, slogan development, and refreshed identity
Motion mark, launch visuals, and profile refresh assets
Before-and-after rollout plan for a clean public transition

Web Design & Development

Fast, polished web experiences built around trust, conversion, and mobile-first presentation.

One-page landing page $500–$1,200
Multi-page marketing website (5–8 pages) $2,500–$5,500
Portfolio website $1,000–$2,500
E-commerce store (Shopify, Squarespace, etc.) $2,500–$7,500+
Booking / scheduling page integration $250–$500
Coming-soon / pre-launch page $250–$500
Website redesign $1,500–$4,500
Website migration (platform to platform) $500–$2,000
Custom web design (Figma to code) $3,000–$10,000+
Responsive mobile-first design Standard or +20%
Landing page A/B variants $300–$600 / variant

Fastest launch

Landing Page Sprint

Starts at $1,800

For one offer, one audience, and one clear conversion goal.

One-page landing page with offer structure and conversion copy
Responsive design, lead capture path, and mobile-first build
Optional A/B hero or CTA variant for traffic testing

Most requested

Signature Website Build

Starts at $5,500

For a serious brand that needs a full digital home, not just a pretty homepage.

Multi-page marketing site with homepage, services, proof, about, and contact
Custom visual direction from Figma to code or platform-ready design
SEO-friendly structure, responsive QA, and launch handoff

Revenue path

Commerce & Booking Launch

Starts at $7,500

For brands selling products, appointments, services, drops, or scheduled experiences.

Shopify, Squarespace, booking, or scheduling page structure
Product, service, checkout, and confirmation flow design
Migration support, launch QA, and platform handoff notes

Print Design

Tactile brand assets that feel premium in-hand and stay consistent with the digital system.

Design only. Physical printing and shipping are always quoted and billed separately.

Business cards $100–$250
Letterhead & envelopes $100–$250
Flyers $150–$350
Posters $200–$400
Brochures (bi-fold, tri-fold) $250–$600
Postcards & direct mail $150–$300
Booklets / catalogs $500–$1,500+
Menus (restaurant, bar, event) $250–$800
Program booklets / event programs $300–$800
Invitations (wedding, corporate, events) $150–$400
Thank-you cards / stationery $100–$200
Presentation folders $150–$350
Door hangers $100–$250

Business basics

Print Essentials Kit

Starts at $525

For businesses that need polished physical touchpoints clients actually see.

Business cards, letterhead, envelopes, and thank-you cards
Print-ready files with trim, bleed, and production notes
Vendor-ready export package for consistent reorders

Local attention

Street-Level Campaign Kit

Starts at $775

For promotions that need flyers, posters, postcards, and door-to-door visibility.

Flyers, posters, postcards, direct mail, and door hangers
Headline, offer hierarchy, and QR or call-to-action planning
Print specs for local shops, mailers, or event distribution

Experience ready

Event Collateral System

Starts at $1,450

For events, restaurants, weddings, launches, and programs that need a premium printed experience.

Menus, invitations, event programs, booklets, and folders
Coordinated layout system across guest, sponsor, and staff-facing pieces
Production handoff for print, signage, and day-of usage

Digital Marketing

Conversion-focused campaign assets that connect audience attention to a clear next action.

Meta (Facebook/Instagram) ad creative $150–$300 / concept
Google Ads creative $100–$250 / set
TikTok / YouTube ad creative (video) $250–$600 / video
Email welcome sequences (3–5 emails) $400–$800
Email newsletter templates $150–$400
Email campaign design $150–$300 / email
Landing page copywriting $250–$600 / page
Ad copywriting $50–$150 / ad
Sales funnel design $800–$2,500
SEO-optimized content pages (500–1,000 words) $150–$350 / page
Google Business Profile setup & optimization $200–$400

Paid traffic

Ad Launch Kit

Starts at $500

For brands that need stronger creative before spending money on attention.

Meta, Google, TikTok, or YouTube ad creative sets
Ad copy angles, offer hooks, and landing page CTA alignment
Creative variants built around audience pain, proof, and urgency

Lead nurture

Email Funnel Kit

Starts at $1,400

For turning interest into trust with a sequence that sounds like the brand.

Welcome sequence, campaign emails, and newsletter template direction
Subject lines, preview text, design hierarchy, and CTA strategy
Reusable email structure for launches, promos, and follow-ups

Local growth

Search & Local Visibility Kit

Starts at $1,000

For businesses that need to show up better where buyers are already looking.

SEO content page structure and landing page copywriting
Google Business Profile setup, optimization, and brand polish
Content topics mapped to high-intent services and locations

Video & Motion

Motion assets that make the brand feel alive across launches, content, events, and ads.

Promo / commercial videos (30s–2min) $1,000–$3,500
Reels / Shorts / TikTok cuts $50–$150 / video
YouTube intro / outro stings $150–$300
Product explainer videos $800–$2,500
Event highlight reels $500–$1,500
Testimonial video editing $200–$500
Podcast audiogram / video clips $30–$75 / clip
Livestream lower-thirds & graphics package $200–$500
Motion logo / animated brand mark $250–$800
Kinetic typography videos $300–$800
Slideshow / photo-montage videos $150–$400

Short-form engine

Reels & Shorts Pack

Starts at $1,200

For creators, athletes, and brands that need repeatable short-form content from existing footage.

Reels, Shorts, and TikTok cuts with captions and pacing
Hook-first edit structure, cover frames, and export variants
Optional monthly batch workflow for recurring content

Hero asset

Promo Commercial Kit

Starts at $3,500

For a campaign, offer, product, or service that needs a sharp 30-second to 2-minute flagship video.

Promo or commercial edit with brand pacing and CTA structure
Motion logo, kinetic typography, and platform-specific cuts
Thumbnail, title card, and ad-ready export package

Event proof

Event & Podcast Motion Kit

Starts at $1,200

For turning long-form moments into proof, recap, and repeatable content assets.

Event highlight reels, testimonial edits, and podcast clips
Audiograms, lower-thirds, intro/outro stings, and graphic package
Social cutdowns and archive-ready export organization

Athlete Branding

Fighter-ready identity, sponsor, walkout, merch, and content systems for athletes building a public brand.

Athlete logo / fighter mark $300–$800
Walkout graphics package $500–$1,200
Highlight reel edit $300–$800
Walkout video / entrance hype $500–$1,500
Fighter T-shirts & merch $200–$500 / design
Sponsor one-pagers / deck $300–$800
Social media identity kit (athlete) $300–$600
Ring banner / poster graphics $150–$400
Press kit $250–$600
Nickname treatment / signature lockup $150–$350
Trading-card style graphics $100–$250
Ranking / record infographics $100–$200

Foundation

Fighter Identity Kit

Starts at $1,800

For athletes who need a recognizable mark, nickname treatment, and visual presence.

Athlete logo, fighter mark, signature lockup, and profile graphics
Color, typography, and social identity kit tailored to the persona
Trading-card style graphics and record/ranking infographic direction

Fight week

Walkout Week System

Starts at $2,500

For building hype around a bout, event, tournament, or major public appearance.

Walkout graphics package, entrance hype video, and poster graphics
Highlight reel edit, social countdown visuals, and story templates
Ring banner direction and merch graphics for event visibility

Sponsor ready

Sponsor & Press Kit

Starts at $1,700

For athletes who need to look organized, marketable, and easy to invest in.

Sponsor one-pager, deck structure, press kit, and bio refresh
Social proof, highlight assets, record graphics, and partnership framing
Reusable outreach visuals for sponsors, media, promoters, and gyms

Service store

The full priced catalog lives on its own page.

Build a project cart from priced starting points, then send it to the private Project Desk for a scoped quote.

Open Store Build your project cart

Choose brand, web, social, launch, event, athlete, or retainer packages and request the next step.

Selected systems

Designed to make serious brands feel undeniable.

The work is built as one connected operating system: strategy, identity, website, campaign assets, and the practical files needed to keep moving after launch.

Identity system

The Headliner System

Positioning, art direction, typography, social templates, and physical touchpoints built as one premium brand language.

Website experience mockups across desktop and mobile screens.

Web experience

Conversion with taste.

Editorial pages, offer architecture, lead capture, proof sections, and motion details that support the sell without cheapening the brand.

Campaign launch assets including video cards, posters, and content tiles.

Launch engine

From reveal to revenue.

Campaign concepts, video direction, ad creative, email hooks, and print-ready goods for launches that need to travel.

How it stacks

Senior creative firepower without the agency maze.

My Dark Lab works best when the stakes are visible: a new offer, a public launch, a brand reset, or a growth push that needs better taste and tighter execution.

Brand Architecture

Positioning, naming, messaging, identity, typography, color, art direction, and a usable brand guide.

Executive narrative
Visual identity system
Social and merch direction

Conversion Websites

Landing pages, studio sites, service pages, launch pages, and editorial web systems built for trust and action.

Offer structure
UX and copy direction
Responsive build handoff

Campaign Engines

Launch strategies, creative concepts, paid and organic assets, email hooks, and conversion-oriented campaign kits.

Launch calendar
Ad creative concepts
Content packages

Video, Print, Promo

Motion direction, poster systems, apparel graphics, packaging, event assets, and custom promotional product sourcing.

Video title systems
Print-ready artwork
Dropship promo products

Operating standard

The studio you call when it has to look right.

The point is not to make a louder website. The point is to make the brand easier to understand, easier to trust, and harder to compare.

Signal Market position, audience tension, offer clarity

System Identity, web, content, launch assets, production files

Scale Reusable templates, campaign cadence, handoff discipline

Process

A clear path from idea to launch.

You know what is happening, what needs approval, and what is ready to use at every step. Strategy turns into finished assets without the agency maze.

Diagnose

Clarify the offer, audience, deadline, current assets, and friction before production starts.

Direction

Lock the message, visual direction, page plan, and launch priorities so decisions stay clean.

Build

Create the identity, site, campaign, video, print, or product assets as one connected system.

Launch

Deliver the live files, source assets, production specs, and next steps so you can move immediately.

Proof

Clear thinking. Premium taste. Finished assets.

The standard is simple: make the brand look more expensive, make the offer easier to act on, and make the next team member able to use the system without guessing.

"The work immediately changed how people treated the brand. It finally looked like the company we were building."
Founder, service business

"We came in for a logo and left with the whole launch system. The difference was night and day."
Creator and event operator

"Better process than agencies we paid more for. Clear, direct, and the files were actually usable."
Marketing lead, product team

1:1 Direct senior collaboration

4 Connected systems: brand, web, campaign, product

0 Bloated agency layers

About

Built in Tulsa. Made for the main stage.

My Dark Lab is an independent studio for ambitious people who need their brand to carry more weight in the room. The approach blends founder-level strategy, editorial design, campaign thinking, and production discipline.

You get direct collaboration, clean decisions, and assets that can survive the real world: websites, decks, social content, video systems, merch, print, and launch materials that all feel like they came from the same place.

Questions

Before the build.

What kind of clients are the best fit?

Founders, athletes, creators, operators, and teams with a real offer, a visible deadline, and the appetite to make decisive creative moves.

Can this start with only a website?

Yes, but the site is still treated as part of the larger brand system. Copy, proof, offer structure, and visual direction need to align.

How fast can a project move?

Focused sprints can move in days. Full brand and web systems usually need several weeks depending on content, approvals, and production scope.

Do you hand off source files?

Yes. Final handoff includes the agreed live assets, production files, usage details, and clear notes for the next person who touches the brand.

Project desk

Request a project window.

Choose the service, preferred timing, and best response window. The request goes through a private server-side form, so your inbox stays off the public page.

Private intake Calendar-style request Structured lead routing

Name Required

Email Required

Phone Optional

Brand or company Optional

Website or social link Optional

Business location Optional

Service interest Optional

Selected service product Auto-filled

Preferred consultation date Optional

Best time window Optional

Project timing Optional

Response preference Optional

What are we building? Required Website

Human verification Required

Secure private intake. Your request is routed through the project desk without exposing an inbox on the page.

Form details may be processed server-side with OpenAI and web search to prepare a private project brief. Your information is not published on the site.