Who should use this
Best for founders, service businesses, creators, restaurants, athletes, and organizations that need a sharper public identity.
Branding and design
Tulsa Branding & Design Studio
My Dark Lab builds brand systems that make businesses easier to trust, remember, and use across web, print, social, packaging, and launch campaigns.
Service fit
Branding & Design for real buyer decisions.
Best for founders, service businesses, creators, restaurants, athletes, and organizations that need a sharper public identity.
Built in Tulsa for local Oklahoma brands, national launches, and remote teams that need senior-level identity direction without a bloated agency process.
Search and GEO focus
- Tulsa branding studio
- Tulsa logo design
- brand identity design Tulsa
- visual identity studio Oklahoma
- Tulsa, Oklahoma service area
- Remote and national client support
Project planning path
Turn this page into a practical plan.
This section explains who the service is for, what is included, and how to request a practical recommendation instead of guessing from a price list.
What can be included
Full Brand Identity Package, Logo Design - Primary Mark, Logo Variation Pack, Brand Guidelines Document, plus custom add-ons from the deeper master catalog when the project needs them.
How it helps
- Best for founders, service businesses, creators, restaurants, athletes, and organizations that need a sharper public identity.
- Built in Tulsa for local Oklahoma brands, national launches, and remote teams that need senior-level identity direction without a bloated agency process.
- Common starting points include Full Brand Identity Package, Logo Design - Primary Mark, Logo Variation Pack, Brand Guidelines Document.
Private recommendation
Branding & Design Project Plan
Send your business, audience, deadline, current links, and the result you want. The reply can recommend the right package, service options, add-ons, and production notes.
- 01Choose the outcome
Start with the buyer problem, launch, visibility push, or cleanup goal.
- 02Attach the context
Share existing assets, references, competitors, and what needs to happen next.
- 03Get the project path
The project response can separate must-haves, optional upgrades, timeline, and fee considerations.
Starting price examples
Clear ranges before a private quote.
These examples come from the internal master catalog and can be bundled, trimmed, or scoped as custom work.
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Full Brand Identity Package
$2,500-$5,000
Identity strategy, logo suite, color, type, and rollout assets.
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Logo Design - Primary Mark
$500-$1,500
A polished primary mark built for real-world use.
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Logo Variation Pack
$200-$500
Stacked, horizontal, icon-only, reversed, and export-ready variants.
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Brand Guidelines Document
$250-$3,500+
Mini, standard, or comprehensive rules for teams and vendors.
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Brand Refresh / Full Rebrand
$800-$7,500+
Light cleanup through complete market repositioning.
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Naming / Business Name Development
$500-$1,500
Name exploration with domain and handle direction.
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Icon Set
$300-$800
Custom icons for web, decks, apps, and content systems.
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Infographic Design
$300-$1,000
Visual explanations for offers, data, processes, and proof.
Public bundles
Start with the package that fits the move.
Pick a starting point, then the project request confirms scope, timing, and any add-ons.
Branding Kit
A focused identity foundation for a new or refreshed business.
Starter Impact Bundle
A lean first move for clients that need polish quickly.
Authority Pro Bundle
A complete brand, web, and campaign system.
Questions
Before you scope it.
Yes. Logo cleanup, vector recreation, modernization, and file export packs can be scoped as focused projects.
Final usable assets are included. Editable source files can be released when included in the scope or added with the source file release fee.
No. Tulsa is the home base, but the work is set up for Oklahoma, national, and remote clients.
Policies, add-ons, and operating fees
Clear terms before a quote is approved.
Rush timing, source files, licensing, vendor coordination, revisions, and monthly support are visible before work begins.
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+100% of project total
Rush Fee - 24 to 48 Hours
Used only when the schedule requires immediate turnaround and normal queue timing is not realistic.
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+50% of project total
Rush Fee - 3 to 5 Days
Applies to approved short-window production requests.
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+20% to 30% of project total or $250 minimum
Source File Release Fee
Working/source files are released when scoped, licensed, and paid for.
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5% of remaining balance per month
Late Payment Fee
Applied to overdue balances after the invoice due date.
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50% of total or billable hours to date
Kill Fee / Cancellation Fee
Whichever amount is greater protects scheduled production time and completed work.
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Cost + 20% markup
Stock Licensing Admin Fee
Covers selection, licensing, and handoff management for paid stock assets.
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Cost + 20% markup
Font Licensing Admin Fee
Covers licensed type recommendations, purchase coordination, and usage notes.
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$100-$150 / hour
Out-of-Scope Revisions
Applies when requests move beyond the approved scope or production plan.
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$150-$300 per flat round
Extra Revision Rounds
Quoted when a project needs more review cycles than originally included.
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Cost + 15% markup
Print / Physical Goods Tax Handling
Physical goods, printed items, shipping, and tax are quoted separately when applicable.
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15%-20% of vendor total
Vendor Coordination Fee
Covers shop communication, file prep, proof review, and production coordination.
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$1,000-$4,000+ / month
Monthly Design Retainer
Based on recurring creative hours, response expectations, and production load.
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$50-$150 / month
Website Hosting Management
Optional management for hosting, updates, small checks, and service coordination.
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$25-$50 / year + domain cost
Domain Management
Optional renewal and DNS coordination for domains managed through the studio.
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$250-$600 / month
SEO Monitoring
Optional search visibility review, content recommendations, and tracking support.
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$150-$400 / month
Analytics Monitoring
Optional analytics review and monthly notes for traffic, conversions, and site behavior.
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$300-$800 / month
Ongoing Optimization
Optional improvements after launch based on real usage, search behavior, and conversion needs.
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$500-$1,500 / month
Monthly Creative Support Hours
Blocks of 5-15 hours for recurring design, content, or production support.
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$250-$500
30-Day Post-Launch Support
Often included in web packages when scoped up front.
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$500-$1,000
60-Day Post-Launch Support
Extended post-launch help for teams that need a longer support window.
Final proposals confirm exact scope, deliverables, timeline, deposit, production costs, licensing, taxes, and support terms before work begins.